Monthly Archives: June 2014

Open rates over time

I have been thinking not just about the overall open rate of an email, but about when emails get opened.  How long after we have sent an email can we assume most people who are going to read it, will have read it?  here are two examples of two very different emails that I have sent in the last few months.

In example A emails were sent to 129,226 people at around 9:30 in the morning.  This email went to alumni and had an overall open rate of 37%

Email A

In example B emails were sent to 1,395 individuals with a particular interest marked on their record (the email was a fundraising solicitation, they were not necessarily donors to this area though, or indeed to anything).  This email had an overall open rate of 51%.

Email B

There were no geographical limiters on either email, so recipients were from all over the world (but mostly based in the UK).

The results are extremely interesting, I stopped measuring in both instances 3.5 weeks after the initial send as opens at this period, became increasingly rare.:

  • In both email A and email B, about half  (A=46%, B=51%) of all those who opened the email, opened the email that same morning
  • In both emails, around 85% (A=84%, B=86%) of all those who opened the email had opened it on the same day as it was sent.
  • Over 90% of all those who opened the email, opened it in the first two days of sending (A=91%, B=93%)
  • A week after sending the email almost everybody who was going to open it had done so (A=98% B=97%)

Both emails were sent around 9:30am and both were sent on a Thursday – this was coincidental (fitting send in around work-loads, other tasks, database upgrades) and not deliberate, but it is interesting, particularly when you consider the high percentage overall opens in the first 2.5 hours compared to the 12 hours that come later that same day from 12 noon to 12 midnight.

Infographics and Running

I have been playing about with infographics of late but before constructing any sensible, work examples, I thought it would be fun to put together something about my running.

Running infographic

The website is infogr.am and you can easily set up a free account which allows you to create a number of different infographics (some I have demonstrated) and allows you to share them via twitter, facebook, pinterest and apparently also to embed them (but I can’t get that to work on WordPress).  You can also add pictures and videos which I have not tried.  A paid account ($18/month) allows you to be able to download them as pdf, png (for inclusion in documents etc) a couple of few extra styles and real-time updates.  The premium version at $50 a month removes infogr.am branding and allows you to add your own logo.

The site is fairly intuitive but there is no guide – I can’t help thinking I’m missing something or maybe there’s a better way of doing something, but there doesn’t seem to be any instruction in this.

Anyway, what have I learned from this?

  • Less is more!  My infographics are way too busy but, I wanted to show all my running – I wouldn’t produce something so cluttered and busy for work (yes, I know, I just wrote a 60 page report for work…maybe I haven’t quite grasped this less is more thing yet)
  • I have never run a race (or even a parkrun) in January.  there’s a simple target for 2015!
  • I have run two races in a month on seven occasions
  • I have run a race in March every single year (2009 I didn’t start until September) – and if I run a race this September, I will have run a race in September every single year too! (Gets diary out….)
  • There are some other things I want to chart, so I may well produce more infographics soon
  • I need to learn how to embed them via WordPress!